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Stefanie Riley

Ambitious, creative, and tech-savvy digital content creator with 15+ years of experience in social media marketing. In less than 3 years built an online Facebook community of more than 1.5 million ALDI fans, organically.

Skilled in social media, digital marketing, content creation, and community management across the spectrum from Facebook, Twitter, and Pinterest to Instagram and Tik Tok, including both sides of influencer outreach.

Social Media Community Manager

Tool Knowledge: Canva, Adobe Lightroom CC, Hootsuite, Buffer, Trello, CoSchedule, Flodesk, InShot

Digital Content Creator

Tool Knowledge: WordPress, SemRush, RankIQ, Google Trends, Google Analytics, Google Search Console, Lumen5

Resume

15 Years of Experience

Experience

JULY 2019- PRESENT

PASTRI MEDIA LLC

SOCIAL MEDIA COMMUNITY MANAGER

  • Creator and social media manager of the ALDI Aisle of Shame Facebook Community from inception to over 1.5 million members without paid media.
  • Engages with the online community as lead admin, responding to comments and requests.
  • Lead content creator for the Aisle of Shame Facebook and Instagram accounts, including all content, graphics, photography and creation of Facebook Live and Reels content. Proficient with Canva and Adobe Lightroom CC.
  • Research social media marketing trends for ALDI and other competitors using Google Alerts, relevant hashtags, industry reports and community feedback.
  • Featured in Atlas Obscura, RetailWire, USA Today, Parade, Mashed, The Sun, and other leading outlets.
JUNE 2007 – SEPTEMBER 2020

MOMMY MUSINGS™

DIGITAL CONTENT CREATOR

  • Past responsibilities include owning and managing all aspects of content creation and social media for MommyMusings.com, a leading lifestyle and family travel blog. Proficient in WordPress, social media, SEO, photography and photo editing.
  • Partnered with AdThrive as a content creator, reserved for blogs with a minimum of 100,000 monthly pageviews.
  • Maintain and publish content around a dedicated content calendar using tools including Hootsuite, Trello, CoShedule and Buffer.
  • Worked on 100s of campaigns as a lifestyle and family travel influencer for brands including, Disney, Coca-Cola, Kia, Carnival Cruise Line, Norwegian, Holland America, Viking, P&G, Sony Pictures, Universal, Verizon and Nokia, as well as CVBs and destinations across the globe.
OCT 2010 – FEB 2011

CHEAPOAIR

CONTENT CREATION

  • Past responsibilities include researching and writing trending weekly family travel content for the CheapOair Blog.
MAY 2005 – JAN 2008

PROGRESSIVE COMMUNICATION SERVICES, INC.

ASSOCIATE ENGINEER

  • Contract engineer for Verizon designing Verizon FIOS routes for new and existing construction.
  • Design work orders for MDU Overlay; design conduit systems, and buried facilities for Verizon FIOS.
  • Proficient using Microstation, IDDS, ICGS, and AAIS.

Education

2000-2004

Florida State University

Communications and Media Studies

Portfolio

My Works

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Digital Content Creator – Previous Campaigns:

Previous brand campaigns I worked on as a digital content creator for Mommy Musings.



  • April 2019 – Thanda Safari – South Africa


  • March 2019 – Cabana Bay Beach Resort with Universal Orlando


  • February 2019 – Quebec City Winter Carnival – Mother/Daughter Press Trip


  • June 2018 – Carnival Horizon Media Cruise – NYC to Bermuda


  • June 2018 – Kia Sorento Family Press Trip – Canon City, CO


  • May 2018 – Ecuador & Galapagos Islands with Metropolitan Touring


  • May 2018 – Norwegian Bliss Press Cruise – Miami


  • April 2018 – Kia K900 Media Drive – Seoul, South Korea


  • April 2018 – Cascade Product Launch – NYC


  • December 2017 – Kia Niro PHEV Road Trip – Irvine to San Francisco


  • December 2017 – STAR WARS Press Junket – Los Angeles


  • October 2017 – Day of the Dead at XCaret – Playa del Carmen, Mexico


  • October 2017 – BAD MOMS Press Junket – Chicago


  • August 2017 – El Conquistador Resort Press Trip – Puerto Rico


  • July 2017 – Experience Kia Cadenza + Optima SXL – Santa Barbara, CA


  • May 2017 – Sri Lanka Press Trip


  • February 2017 – Air Berlin Press Trip – Karneval in Düsseldorf, Germany


  • February 2017 – #SorentoFamily Winter Adventure – Lake Tahoe, CA


  • February 2017 – Kia Niro Press Event – San Antonio, Texas


  • December 2016 – Viking River Cruise – Rhine Getaway (Basel to Amsterdam)


  • November 2016 – Disney's Moana Red Carpet Premiere – Los Angeles


  • November 2016 – Carnival Vista Christening – NYC


  • October 2016 – Smithfield Immersion – Smithfield, Virginia


  • September 2016 – Carnival Day of Play at St. Jude Children's Hospital – Memphis, TN


  • August 2016 – Kia Cadenza National Press Introduction Middleburg, VA #DiscoverCadenza


  • July 2016 – #TheNewKia Press Event – San Diego, CA


  • July 2016 – Carnival Magic Media Cruise – Port Canaveral


  • June 2016 – Door County, Wisconsin Family Press Trip


  • May 2016 – #LoveSpringfield Press Trip – Springfield, MO


  • May 2016 – Carnival Vista Media Cruise – Mediterranean Barcelona to Athens


  • April 2016 – Grand Velas Riviera Maya Press Trip – Mexico


  • April 2016 – Walt Disney World Summer Preview #AwakenSummer


  • April 2016 – Captain America: Civil War Press Event – Los Angeles


  • November 2015 – Germany TPA-FRA with Lufthansa – #LufthansaTravels


  • November 2015 – Holiday Inn Mother-Daughter Weekend – Washington, DC


  • November 2015 – Dreams Tulum w/ The Moms – Cancun, Mexico #MomsEscape


  • October 2015 – TBEX Asia – Bangkok, Thailand


  • August 2015 – St. Kitts Marriott Press Trip #SocialStKitts


  • June 2015 – Coca-Cola #5by20 Event – Atlanta, GA


  • May 2015 – Sandals Ochi Media Grand Opening – Jamaica #SandalsOchi


  • May 2015 – Carnival Live Media Cruise – Carnival Breeze #CarnivalLive


  • April 2015 – Disneynature Monkey Kingdom Event – Walt Disney World


  • March 2015 – Disney-Pixar Inside Out Press Junket – San Francisco


  • March 2015 – #GoJordan Press Trip – Jordan (Middle East)


  • February 2015 – #LifeOnFiOS Media Event – NYC


  • February 2015 – Visa Signature Event – Las Vegas #UpgradeYourStay


  • February 2015 – Carnival Freedom Event – Galveston, TX #CelebrateFreedom


  • January 2015 – Carnival Vista unveiling – NYC #TakeInTheVista


  • December 2014 – Tanzania, Africa w/ Coca-Cola #5by20 #ProjectLastMile #EKOCenter


  • November 2014 – Disney's Big Hero 6 Press Junket – Los Angeles #BigHero6Event


  • August 2014 – Microsoft #LumiaAtSea on #CarnivalMiracle – Alaska


  • June 2014 – #PureMichigan Food, Wine & Culture Press Trip


  • November 2013 – FROZEN Red Carpet Premiere/FROZEN Press Day#DisneyFrozenEvent – LA


  • November 2013 – OnStar Immersion Weekend (2014 OnStar Ambassador) – Detroit, MI


  • September 2013 – St. Jude Children's Research Hospital visit w/ Expedia #ExpediaStJude – Memphis


  • July 2013 – Carnival Sunshine Press Trip – Europe #CCLSunshine

Contact

Get in Touch

727-207-1304

St. Petersburg, FL

stef.riley2@gmail.com

Let’s Connect!