Stefanie Riley

• Creator and social media manager of the ALDI Aisle of Shame Facebook Community from inception to over 1.5 million members without paid media.
• Engages with the online community as lead admin, responding to comments and requests.
• Lead content creator for the Aisle of Shame Facebook and Instagram accounts, including all content, graphics, photography and creation of Facebook Live and Reels content. Proficient with Canva and Adobe Lightroom CC.
• Research social media marketing trends for ALDI and other competitors using Google Alerts, relevant hashtags, industry reports and community feedback.
• Featured in Atlas Obscura, RetailWire, USA Today, Parade, Mashed, The Sun, and other leading outlets.

• Past responsibilities include owning and managing all aspects of content creation and social media for MommyMusings.com, a leading lifestyle and family travel blog. Proficient in WordPress, social media, SEO, photography and photo editing.
• Partnered with AdThrive as a content creator, reserved for blogs with a minimum of 100,000 monthly pageviews.
• Maintain and publish content around a dedicated content calendar using tools including Hootsuite, Trello, CoShedule and Buffer.
• Worked on 100s of campaigns as a lifestyle and family travel influencer for brands including, Disney, Coca-Cola, Kia, Carnival Cruise Line, Norwegian, Holland America, Viking, P&G, Sony Pictures, Universal, Verizon and Nokia, as well as CVBs and destinations across the globe.

• Past responsibilities include researching and writing trending weekly family travel content for the CheapOair Blog.

• Contract engineer for Verizon designing Verizon FIOS routes for new and existing construction.
• Design work orders for MDU Overlay; design conduit systems, and buried facilities for Verizon FIOS.
• Proficient using Microstation, IDDS, ICGS, and AAIS.

Communications and Media Studies